Digital Product Officer at La Fayette Microfinance Bank Limited, Advans Nigeria

Responsibilities
Product Development:

• Lead the development of new products from ideation through market launch.
• Collaborate with engineering, design, and marketing teams to define product specifications and requirements.
• Establish product development roadmaps and timelines.
• Ensure products meet quality standards and alignment with company strategic goals.
• Identify opportunities for product enhancements and innovations.

Product Management:

• Own the product lifecycle management process.
• Create and maintain product documentation including PRDs (Product Requirement Documents).
• Coordinate cross-functional teams to ensure alignment on product direction.
• Establish pricing strategies in collaboration with sales and finance teams.
• Manage product budgets and resource allocation.

Product Performance Management / Evaluation:

• Establish KPIs and metrics to evaluate product performance.
• Analyze product performance data to identify trends and opportunities.
• Conduct regular product reviews to assess market fit and competitive positioning.
• Identify underperforming products and develop improvement strategies.
• Report on product performance to senior management.

Project Management:

• Lead product-related projects from initiation to completion.
• Create and maintain project plans, timelines, and resource requirements.
• Coordinate with stakeholders to ensure project deliverables meet objectives.
• Identify and mitigate project risks and issues.
• Ensure projects are delivered on time, within scope, and within budget.

Customer Need Analysis:

• Conduct market research to identify customer needs and pain points.
• Use both qualitative and quantitative research methods to understand customer requirements.
• Organize and analyze customer feedback for product improvements.
• Create user personas and journey maps to guide product development.
• Translate customer insights into actionable product features.

Competitor Knowledge and Evaluation:

• Monitor competitor activities, product offerings, and market strategies.
• Conduct regular competitive analysis to identify market gaps and opportunities.
• Benchmark company products against competitors.
• Stay informed about industry trends and emerging technologies.
• Develop strategies to maintain competitive advantage.

Customer Profiling:

• Develop comprehensive customer profiles for target market segments.
• Identify key customer segments for product positioning.
• Create and maintain buyer personas to inform product decisions.
• Analyze customer behavior patterns and preferences.
• Collaborate with marketing to ensure messaging reaches the right audience.

Reporting:

• Create regular reports on product performance, market conditions, and competitive landscape.
• Develop executive summaries and presentations for leadership.
• Track and report on key metrics related to product success.
• Generate insights from data to inform strategic decisions.
• Communicate product status and progress to stakeholders.

Product Sales Optimization:

• Work with sales teams to develop effective selling strategies.
• Create sales enablement materials and product training.
• Identify opportunities to increase product adoption and usage.
• Analyze sales data to optimize product positioning and pricing.
• Collaborate with marketing on campaigns to drive product sales.

Requirements

• Candidates should possess relevant qualifications with experience.