Digital Marketing Specialist at uLesson

Job Requirements

• Planning and development of creative digital marketing growth strategies
• Implement digital marketing campaigns/strategies via Pay-Per-Click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
• Measure and evaluate KPIs of all digital marketing campaigns to Identify trends and insights
• Collaborating with the product and technology and alongside with the sales and marketing team to develop and monitor strategic marketing and initiatives
• Analyzing and reporting on the performance and efficiency of campaigns
• Conducting market research and analyzing trends to identify new market opportunities
• Writing, proofreading, and editing creatives and technical contents across different mediums
• Working closely with external agencies and vendors to execute marketing programs
• Stay up to date with new web technologies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
• Attending other tasks that may be required by the department

Qualifications and Skills 

• Bachelor’s Degree in Marketing, Information Technology or related field
• Proven 3+years of experience in digital marketing
• Working knowledge of managing SEO/PPC/SEM campaigns
• Proficient with Google Analytics, Facebook Ads Manager, Google Ads
• Strong analytical and problem-solving skills
• Ability to identify target audiences and devising effective campaigns
• Great interpersonal skills
• Excellent verbal and written communication skills
• Self-motivated, goal-Oriented, and strong Attention to Detail.

Salary
NGN4,800,000 Annual Net.