At uLesson, we are building an app to help African students be the very best they can be. Our team of talented people are passionate about media, technology, education and the continent. Together, we seek to build a learning experience unprecedented in its richness, scope, interactivity and effectiveness.
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Planning and development of creative digital marketing growth strategies
Implement digital marketing campaigns/strategies via Pay-Per-Click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
Measure and evaluate KPIs of all digital marketing campaigns to Identify trends and insights
Collaborating with the product and technology and alongside with the sales and marketing team to develop and monitor strategic marketing and initiatives
Analyzing and reporting on the performance and efficiency of campaigns
Conducting market research and analyzing trends to identify new market opportunities
Writing, proofreading, and editing creatives and technical contents across different mediums
Working closely with external agencies and vendors to execute marketing programs
Stay up to date with new web technologies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Attending other tasks that may be required by the department
Qualifications and Skills
Bachelor’s Degree in Marketing, Information Technology or related field
Proven 3+years of experience in digital marketing
Working knowledge of managing SEO/PPC/SEM campaigns
Proficient with Google Analytics, Facebook Ads Manager, Google Ads
Strong analytical and problem-solving skills
Ability to identify target audiences and devising effective campaigns
Great interpersonal skills
Excellent verbal and written communication skills
Self-motivated, goal-Oriented, and strong Attention to Detail.
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