Digital Marketing Specialist at Scib Nigeria & Co. Limited

Job Summary

• The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads.

Job Duties

• Develop marketing strategies that align with the organization's business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies

Job Requirements

• Minimum of Bachelor’s Degree in Mass Communication, Marketing Management or Marketing Communications or any related field.
• Minimum of 5 years relevant experience in Digital Marketing Communication and Social Media Management.
• Experience in Email Marketing. Excellent communication skills, written and verbal.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills