Digital Marketing Specialist at PreDiagnosis

Location: Central Business District, Abuja (FCT)

Key Tasks & Responsibilities

• Management of all online presence of the company's website, online ads, Facebook, Instagram, etc.
• Write, edit, evaluate, and update content for company websites, blogs, marketing materials, and other appropriate channels.
• Promote content on social networks, monitor engagements, comments, shares, and other analytics
• Generate, publish and share daily content that establishes significant contacts and inspires the target market to take action
• Develop brand awareness, online reputation and promote the company’s product and services in the digital space
• Monitor performance and ROI of the company’s online marketing campaigns.
• Work with marketers to develop lead generation strategies.
• Engage with target audiences and manage customer experience
• Find advertising opportunities/channels and placing adverts in media
• Generate and follow up on leads and prospects.
• Handle the design and production of marketing materials, including printed documents, media advertising channels, web content, and social media accounts
• Identifying digital marketing trends and implement new and creative advancement strategies
• Keeping up to date with changes and advances in social media and advice on new channels and approaches to adopt.
• Monitoring key performance indicators on social media and develop plans to improve them
• Candidate must be social media savvy, possess good customer skills, and ability to sell and convince clients

Requirements

• Bachelor's Degree in Marketing, Digital Technologies or a related sector
• Minimum of five (5) years experience in a similar function
• Graphic design experience is an added advantage
• Practical knowledge in content production and digital marketing
• Problem-solving and critical thinking abilities
• A keen sense of visual composition
• Excellent written, editing, and oral English communication skills.