Digital Marketing Specialist at Pinnah Foods

Responsibilities

• Develop and execute ideas for creative digital marketing campaigns that align with our marketing strategy
• Generate creative ideas and manage digital marketing content across all our digital platforms that incorporates brand standards to help boost business performance
• Create, publish and share engaging content (original text, photos, videos, etc) for use on social media.
• Translate brand elements into plans for digital marketing strategies.
• Analyse market trends and identify new opportunities for digital marketing.
• Create and plan monthly social media calendar - for review and approval of management.
• Set up and optimize company pages within each digital platform to increase the visibility of social content.
• Ensure that all communications are consistent with our brand identity across all digital channels.
• Measure, track and analyse the performance of all digital marketing campaigns and assess against business goals (KPIs) to ensure profitability.
• Ensure the business is up to date with the latest social media best practices and technologies
• Liase with graphics designers and photographers to develop engaging and creative content in line with the company’s brand strategy.
• Implement advertising/promotional campaigns and profitable positioning strategies.
• Manage SEO/SEM and marketing database. • Handling and monitoring of all website and whatsapp orders.
• Respond to customer enquiries, complaints and feedback across all digital platforms in a timely manner.
• Implementation of digital marketing strategies to drive traffic to the company's associated online media assets pages and generate conversions.

Requirements

• Candidates should possess a Bachelor's Degree qualification with 1 - 2 years relevant work experience.

Salary
N120,000 - N150,000 Monthly.