Digital Marketing Specialist at PIM Travels

• Pim Travels is looking for a creative, strategic, and results-driven Digital Marketing Specialist to join our Team

Key Responsibilities

• Develop and execute monthly digital marketing strategies and campaigns.
• Manage Pim Travels' social media platforms, including Instagram, Facebook, TikTok and LinkedIn.
• Plan and maintain a structured content calendar.
• Develop and manage digital advertising campaigns across Meta, Google and other relevant platforms.
• Generate quality leads for all company services.
• Monitor and optimize campaigns based on CPL, conversion rate, CAC, ROAS and other relevant metrics.
• Conduct audience and competitor research to identify new growth opportunities.
• Work with the Creative Designer to develop high-performing marketing creatives.
• Support SEO, website traffic growth and content marketing initiatives.
• Develop and optimise landing pages and digital lead-generation funnels.
• Support email marketing, WhatsApp campaigns and remarketing initiatives.
• Monitor website and campaign analytics and provide actionable insights.
• Track the journey from digital lead generation to conversion.
• Work closely with Sales, Customer Service and Operations to improve lead quality and conversion.
• Manage online campaigns for promotions, travel packages, events and new product launches.
• Stay current with digital marketing trends, platform updates and emerging acquisition channels.
• Prepare weekly and monthly digital marketing performance reports.

Requirements

• Bachelor's degree/HND in Marketing, Communications, Business, Digital Marketing or a related field.
• 2–4 years' experience in digital marketing or a related role.
• Proven experience managing social media platforms and digital campaigns.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Understanding of SEO, Google Analytics and digital marketing metrics.
• Strong analytical and reporting skills.
• Good copywriting and communication skills.
• Experience with Canva, capcut or other content/design tools.
• Ability to work with sales and customer service teams.
• Strong understanding of lead generation impact.
• Experience in travel, tourism, hospitality, e-commerce or another sales-driven industry is an advantage.

Preferred Skills

• Meta Ads
• Google Ads
• Google Analytics
• SEO
• Email marketing
• WhatsApp marketing
• CRM/lead management
• Content strategy
• Conversion optimization
• Basic video/content editing
• Data analysis and reporting