Digital Marketing Specialist at Pally Agro Products Limited

Summary

• We are currently seeking an experienced and results-driven Digital Marketing Specialist to join our team and lead our digital marketing efforts to enhance our brand’s online visibility and customer engagement.

Position Overview

• The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand and products across various online platforms. 
• This role will involve utilizing social media, SEO/SEM, email marketing, content marketing, and online advertising to increase brand awareness, drive website traffic, and convert leads into customers. 
• The ideal candidate will have a strong understanding of digital marketing trends, be analytical, and have the ability to execute data-driven campaigns.

Key Responsibilities
Digital Strategy Development:

• Develop and implement a comprehensive digital marketing strategy aligned with the company’s goals, aimed at increasing brand awareness, driving traffic, and generating leads.
• Identify key target audiences and create tailored marketing strategies to reach and engage them effectively across digital channels.

Social Media Marketing:

• Create and manage social media marketing campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Design and implement content calendars, product catalogues, ensuring consistent and engaging posts that promote products, services, and brand messaging.
• Engage with the audience through comments, direct messages, and community management to build brand loyalty.
• Analyze social media performance metrics and adjust strategies to increase engagement, followers, and conversions.

SEO/SEM Campaigns:

• Optimize website content for search engines to increase organic traffic and improve search rankings.
• Manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions while adhering to budgets.
• Conduct keyword research, on-page SEO optimization, and link-building strategies to ensure continuous improvement in search engine rankings.
• Analyze and report on SEO performance, using analytics to track growth and implement improvements.

Email Marketing & Automation:

• Create and manage email marketing campaigns, including newsletters, promotions, and product announcements.
• Build and segment email lists to deliver personalized content and maximize engagement.
• Utilize marketing automation tools to streamline email campaigns, track open rates and click-through rates.

Content Marketing & Creation:

• Develop high-quality content for blogs, websites, and social media to educate and engage customers.
• Collaborate with designers, copywriters, and other team members to create engaging visual and written content.
• Produce content that is optimized for search engines and user engagement, with a focus on building brand awareness and increasing conversion rates.
• Create compelling landing pages, blogs, and video content to support campaigns and lead generation efforts.

Analytics & Reporting:

• Monitor and analyze digital marketing campaigns using tools such as Google Analytics, social media insights, and email marketing platforms.
• Track key performance metrics, including website traffic, engagement rates, lead generation, and ROI, providing regular reports to senior management.
• Use data-driven insights to adjust campaigns and optimize strategies for better results.

Paid Advertising & Retargeting:

• Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
• Optimize paid campaigns for cost-efficiency and increased conversion rates.

Collaborate with Other Teams:

• Work closely with the sales, product, and creative teams to ensure marketing campaigns align with business goals.
• Coordinate with external agencies or partners for specific campaigns or projects.

Requirements
Education:

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• Additional certifications in Digital Marketing, SEO, Google Ads, or Social Media Marketing are a plus.

Experience:

• 3-5 years of proven experience in digital marketing, with a strong focus on social media, SEO/SEM, content marketing, and email marketing.
• Experience managing and executing digital marketing campaigns for brands or businesses in the FMCG or retail sectors is a plus.
• Strong understanding of digital marketing tools and platforms.

Technical Skills:

• Proficiency in SEO/SEM techniques and strategies, including keyword research, on-page optimization, and Google Ads campaigns.
• Knowledge of social media platforms, trends, and advertising tools.
• Experience with email marketing and automation tools.
• Proficient in Google Analytics and other data analysis tools to measure and optimize campaign performance.
• Familiarity with CMS platforms like WordPress or Shopify for content creation.

Soft Skills:

• Strong creative and analytical abilities to create compelling content and evaluate campaign performance.
• Excellent communication and writing skills, with the ability to craft engaging and persuasive messages.
• Strong attention to detail, with an ability to meet deadlines and manage multiple projects simultaneously.
• Ability to work independently and as part of a collaborative team.
• Results-driven, with a focus on improving conversion rates, traffic, and ROI.

Work Environment:

• Ability to work in a fast-paced, dynamic environment with the flexibility to adapt to evolving marketing trends.
• Flexibility in working hours, as digital marketing campaigns often require adjustments across different time zones.