Business Development Manager at SENCE Nigeria

Role Summary

The Business Development Manager will drive revenue growth by identifying new business opportunities, building strategic partnerships, and increasing adoption of event access management and digital ticketing solutions. The role requires a results-driven professional with strong B2B sales experience, relationship management expertise, and an understanding of technology solutions for events.

Key Responsibilities

• Develop and execute strategic sales plans to achieve revenue targets and expand market share.
• Identify and develop new business opportunities across corporate and social event markets, including conferences, weddings, concerts, and corporate gatherings.
• Build and maintain strong relationships with clients, ensuring solutions are tailored to their event objectives.
• Monitor market trends, competitor activities, and emerging opportunities to inform business strategy.
• Prepare proposals, pricing structures, and lead contract negotiations, ensuring smooth handover to the operations team after deal closure.
• Represent the client at networking events, exhibitions, and meetings, promoting the organization as a trusted provider of event access solutions.

Key Performance Indicators

• Achievement of monthly and quarterly revenue targets.
• Number of new clients acquired.
• Client retention and satisfaction.
• Conversion rate of leads to confirmed clients.
• Adoption and usage growth of digital ticketing solutions.

Qualifications and Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5–7 years of experience in business development, B2B sales, or event technology solutions.
• Proven track record of meeting revenue targets and managing client relationships.
• Excellent negotiation, presentation, and communication skills.
• Self-driven, target-oriented, and capable of working independently.

Preferred Experience

• Experience selling SaaS or digital platforms.
• Familiarity with the event management industry.
• Existing network in the corporate Lagos market.