Digital Marketing Specialist at FBDS, Nigeria

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Manage all social media accounts. 
• Come up with innovative and creative advertisement campaigns.
• Measure and report performance of all digital marketing campaigns.
• Create text, audio and video content for our platforms.
• Make graphics designs for our posts when necessary.
• Create and distribute weekly content in the form of newsletters, journal articles or blog articles.
• Communicating new company’s events, resources, to clients and prospective clients.
• Identify trends and insights, and optimize performance based on the insights.
• Brainstorm new and creative growth strategies.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements

• HND / B.Sc in Marketing or a related field.
• 1 year of proven working experience in digital marketing.
• Excellent verbal and written communication skills.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g.:Google Analytics, etc).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Ability to work under supervision and meet deadlines.
• Must have strong attention to detail, critical-thinker, problem-solver.
• Excellent interpersonal skills and strong experience with Social Media Management.
• Must have the ability to understand the algorithms as well as what the target audience wants to craft the right content and deliver it the right way.