Digital Marketing / Social Media and Enrollment Officer at Dalewares Institute of Technology

Responsibilities

• Develop and execute digital marketing strategies to meet student enrollment targets.
• Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote the college and engage with potential students
• Create and implement SEO strategies to improve the college's online visibility
• Design and send email marketing campaigns to prospective students
• Develop and publish online content (blog posts, videos, etc.) to attract potential students
• Analyze digital marketing metrics and adjust strategies accordingly
• Collaborate with the enrollment team to align digital marketing efforts with enrollment goals
• Build relationships with prospective students and their families to promote the college
• Provide information and guidance to prospective students on programs and admissions
• Manage the enrollment process, ensuring a smooth and efficient experience for students
• Collaborate with faculty and staff to promote programs and build relationships with potential students
• Analyze enrollment data and adjust strategies accordingly
• Work closely with the digital marketing team to leverage online channels for enrollment growth

Key Performance Indicators (KPIs)

• Number of new student enrollments.
• Increase in website traffic and social media engagement.
• Conversion rates of prospective students to enrolled students.
• Student satisfaction ratings.

Requirements

• Candidates should possess relevant qualifications with experience.