Digital Marketing Officer at Wangarau Foods

About Us:

Wangaraufoods is a proudly Nigerian company engaged in the production, processing, packaging, and distribution of food products for domestic consumption and export. We are seeking a dynamic Digital Marketing Officer to lead our online presence and drive customer engagement.

Responsibilities:

• Social Media Management: Create, curate, and manage content for Instagram, Twitter, and our website. Monitor social media trends and analytics to optimize engagement. Interact with followers, respond to inquiries, and foster community engagement. Develop and execute social media advertising campaigns (e.g., Facebook Ads, Instagram Reels) to increase brand reach and conversions.
• CRM Management: Maintain and update CRM systems to ensure accurate customer data. Develop strategies to enhance customer relationships and retention. Analyze customer data to identify trends and opportunities.
• Email Marketing:Design and send email marketing campaigns. Segment email lists to target specific customer groups effectively. Monitor and analyze campaign performance, providing actionable insights.
• General Digital Marketing: Coordinate overall digital marketing efforts to ensure cohesive strategies. Track marketing performance using key metrics (e.g., website traffic, social media engagement, conversion rates) and adjust strategies as needed. Stay updated on the latest digital marketing trends and tools.

Qualifications:

• Proven experience in digital marketing, social media management, CRM, and email marketing.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency with CRM software and email marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Ability to multitask and manage various projects simultaneously.
• Preferred experience in the food, and beverage industry.

Be part of a dynamic and growing company with a strong Nigerian heritage. Opportunity to make a significant on our brand's digital presence. Collaborative and supportive work environment.