Digital Marketing Officer at Health Plus Limited

Key Responsibilities:

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies to increase online visibility, drive website traffic, and boost sales.
• Monitor and analyze market trends, competitor activities, and customer behavior to identify opportunities for growth and improvement.

Social Media Management:

• Create, schedule, and publish engaging content across all social media platforms (Instagram, LinkedIn, Facebook, WhatsApp, Twitter).
• Run social media advertising campaigns to promote products, services, and special offers.

Website Management:

• Oversee the maintenance and update of the Shopify website, ensuring it is user-friendly, visually appealing, and optimized for SEO.
• Track website performance using analytics tools and provide regular reports on metrics such as traffic, conversion rates, and sales.

Email Marketing:

• Design and send weekly customer communications and newsletters to promote products, services, and special promotions.
• Segment email lists based on customer behavior and preferences to deliver personalized and relevant content.

Content Creation:

• Develop compelling and informative content that aligns with our brand voice and marketing goals.
• Collaborate with graphic designers, photographers, and videographers to produce high-quality visuals and multimedia content.

Analytics and Reporting:

• Use digital marketing tools and platforms (e.g., Google Analytics, social media insights) to track, measure, and report on the effectiveness of marketing campaigns.
• Provide insights and recommendations based on data analysis to optimize marketing strategies and achieve business objectives.

Customer Engagement:

• Foster strong relationships with customers through engaging and interactive online experiences.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, preferably within the retail or healthcare sector.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics.
• Proficiency in using Shopify and other e-commerce platforms.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop innovative marketing ideas.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the Nigerian market and consumer behavior is a plus.