Digital Marketing Officer at Elizade Toyota Nigeria Limited

Main Purpose

• Create marketing campaigns for digital and online channels including websites, apps and social media. Develop online market research surveys get feedback from customers in focus groups,work with graphic and web designers on advertising campaigns.

Job Description

• Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop channels to promote company products via relevant social media.

Who Are You?

• Relevant experience in SEO/SEM
• Relevant experience in graphic design and video marketing tools
• Excellent communication and presentation skills.

The Person

• Relevant academic qualification in any related field
• Minimum of 5 years of proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing PPC (Google Adwords & Meta campaigns)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement