Digital Marketing Officer at De koolar Nigeria Limited

Responsibilites
Administration:

• Review the marketing strategy and priorities for the day.
• Check emails and respond to urgent inquiries.

Social Media Management:

• Post engaging content on company social media accounts (LinkedIn, Twitter, Facebook).
• Engage with followers, respond to comments, and monitor industry conversations.

Content Creation:

• Develop content for the company blog, ensuring alignment with SEO best practices.
• Coordinate with the design team to create visually appealing graphics for upcoming campaigns.

Email Marketing:

• Plan and schedule email campaigns targeting potential clients and industry stakeholders.
• Segment email lists and personalize content for different target audiences.

Market Research:

• Conduct research on industry trends, competitor activities, and customer preferences.
• Identify opportunities for digital marketing campaigns based on market insights.

Collaborative Meetings:

• Attend meetings with cross-functional teams to align marketing efforts with overall business objectives.
• Discuss ongoing campaigns, receive feedback, and strategize for future initiatives.

Analytics and Reporting:

• Analyze performance metrics from recent campaigns using analytics tools.
• Prepare a report highlighting key insights and areas for improvement.

SEO and SEM Optimization:

• Review and optimize website content for SEO.
• Monitor and adjust paid advertising campaigns (Google Ads) for optimal performance.

Wrap-up and Planning for Tomorrow:

• Respond to any remaining emails or messages.
• Plan tasks and priorities for the next day.
• Prepare a summary of achievements and challenges to share in the next team meeting.

Data Capturing Via Enterprise Resource Planning (ERP) and Reports:

• Render marketing activities reports to your supervisor weekly or as the case may be.
• Capture accurately leads, customers and opportunities and other required information daily using ERP solution.

Others:

• Other marketing activities as may be assigned from time to time by supervisors.

Qualifications

• Interested candidates should possess a Bachelor’s Degree wtih 2 years work experience.

Required Skills:

• Content creation
• Graphic design skills
• Social Media Knowledge
• Video Editing Skills
• Data Analysis
• Experience in CRM
• Search engine optimization.