Digital Marketing Officer at De koolar Nigeria Limited

Key Responsibilities
Digital Strategy:

• Develop and execute a comprehensive digital marketing strategy aligned with company objectives.
• Analyze market trends and competitors to identify opportunities for digital outreach.

Content Creation:

• Create engaging and relevant content for various digital platforms, including social media, website, and email campaigns.
• Collaborate with the design team to produce visually appealing graphics and multimedia content.

Social Media Management:

• Manage and optimize social media accounts to increase brand visibility and engagement.
• Monitor social media trends and incorporate them into the digital strategy.

SEO and SEM:

• Implement SEO best practices to improve organic search rankings.
• Execute and optimize paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.

Analytics and Reporting:

• Utilize analytics tools to track and analyze digital marketing performance.
• Prepare regular reports showcasing key metrics and insights to inform future strategies.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads and retain customers.
• Segment email lists for targeted communication and analyze campaign effectiveness.

Collaboration:

• Work closely with cross-functional teams, including sales, design, Operations, strategy and IT, to ensure cohesive brand messaging.
• Collaborate with external agencies when necessary.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience 2-3 years in digital marketing roles.
• Familiarity with the latest digital marketing trends and tools.
• Strong written and verbal communication skills.
• Analytical mindset with proficiency in data analysis tools.
• Graphics production.