Digital Marketing Officer at COURE Software and Systems Limited

Job Summary

• The candidate will be responsible for helping the company generate leads and build a brand presence online by using various digital channels.
• Digital channels include business websites, social media platforms, search engine advertising, email campaigns, and other multimedia mediums. 
• The candidate is in charge of all the digital channels and uses them to drive brand awareness and generate leads and turn these leads to clients.  

Responsibilities:

• Oversee and develop an overall content strategy for all products and services, as well as marketing campaigns. 
• Responsible for the design and functionality of the website, as well as the website content. Create and implement the content strategy to make sure online objectives are met. 
• Responsible for ensuring that the website and other marketing materials reach its target audience easily.  
• Responsible for managing the online presence of the  Company’s brand by using social networking tools like Facebook, LinkedIn, Twitter, and Google My Business. 
• Responsible for the development, implementation, and management of marketing campaigns that promote the company’s brand and its products and services. 
• Plan and direct marketing campaigns 
• Manage the organization's website and maintain it, keeping best practices in mind 
• Optimize content for the website and social media platforms 
• Provide internal reports on a regular basis.

Requirements

• Outstanding communication skills (spoken and written)
• Minimum of 2 years experience in the same or similar role
• reative and attention to details
• Ability to quickly analyze business products and create a value proposition
• Organized in administration with Time management and planning skills
• Proficiency in MS Office and CRM tools
• Design Skills - Graphic and Video designs
• Social Media, Email Marketing and Campaigns 
• Conversion Rate Optimization 
• HTML & CSS 
• Data Analytics 
• Sales & Persuasion