Digital Marketing Manager at Simba Group

Summary of the Role

Simba Group seeks to fill the role of a Digital Marketing Manager. The Digital Marketing Manager will be responsible for creating long-term digital & mobile strategies for the Division and driving online growth for all product lines. This strategic role requires an individual with strong leadership skills who can work cross-functionally.

You will own the aspects of paid ads, SEO, email marketing, and social media working closely with members of the sales, service, spares and marketing team.

Key Elements of the Role

You will report to the Divisional Head of Marketing

• You will define and develop the digital marketing strategy in line with the Division’s growth objectives across all digital channels
• You will plan and execute all digital projects and activities, including online advertising, Website and SEO optimization, Email marketing automation, lead processes and scoring, Social media marketing, etc. in line with the business goals.
• You will manage and measure the success of digital campaigns for user acquisition, retention, and awareness and adapt these for best performance
• You will develop strategies that combine technical and content elements, to drive ongoing improvements in SEO and organic search results
• You will design, build and maintain our social media presence
• You will develop strategies to drive online traffic to the company website
• You will establish internal processes to optimize conversion rates – get to the root of issues and blockers and, with support from Marketing Operations, intelligently implement tools and technologies to get the job done
• You will utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• You will coordinate the creation and implementation of digital content across all digital channels. (blogs, websites, press releases, podcasts, etc.)
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate customer research, market conditions and competitor data
• You will review new technologies and keep the company at the forefront of developments in digital marketing

Desired Skills & Experience

• You have at least 5 years’ experience in digital marketing with a record of accomplishing measurable success in developing and providing qualified leads through innovative campaigns and programs to scale company growth.
• You have experience working with Sales (B2B & B2C) and other departments to find effective and efficient ways to drive qualified leads
• You have hands on experience with SEO/SEM, Google Analytics, Social media monitoring tools, CRM software and web traffic metrics
• You are able to strategically, analytically, and creatively break down problems and find effective solutions
• You have a solid knowledge of online marketing tools and best practices.
• You have a firm grasp of web design and content management systems. 
• You have above average knowledge of Excel and PowerPoint
• Bachelor’s degree or equivalent in, Marketing, Communications, or a related field