Digital Marketing Manager at Pedini-Bosch Nigeria Limited

Responsibilities

• Plan and execute digital marketing campaigns, working closely with internal stakeholders and outside agencies to meet business objectives.
• Identify and implement website best practices that drive a best-in-class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel.
• Manage all brand communications through digital channels, setting up, selling and executing a vision, from delivering standalone projects to integrated campaigns, developing brand presence and tracking online activity.
• Develop, execute and deliver the company's digital/online marketing strategy, plan and budget to include online, new media, web, e-commerce and SEO to drive the business forward through key marketing channels.
• Manage online branding, communications and campaigns through the client’s website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.
• Explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
• Manage all company communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost-effective targets.
• Ensure smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.
• Plan and manage SEO, SEM (PPC) and social marketing activities with focus on the 4 major platforms Google, Facebook, YouTube and Bing.
• Responsible for displaying content (banners) and campaigns.

Key Qualifications

• Must have at least 10 years of relevant experience working in digital marketing/digital analytics and with a multinational organization.
• Exposure to all core areas of digital marketing like marketing analytics, social media analytics, SEO/SEM, email marketing etc.
• A strong understanding of search and social media marketing platforms will be preferred.
• Performance-driven and has the maturity to meet targets
• Strong people skills are a must
• Excellent written and verbal communication skills in English.