Digital Marketing Manager at Mobihealth International

Mobihealth International is Africa’s first entirely innovative integrated telemedicine and digital healthcare services platform positioned to revolutionize access to healthcare services in developing countries – the first of its kind on the African continent. It is a one-stop portal that aims to provide end-to-end healthcare solutions to millions of people across Africa and globally leveraging technology in the most cost and time-effective way bridging the gap across multiple pain points. We are a multicultural, diverse, multidisciplinary team who live across different continents and love what we do; we are very excited to be pacesetters in this industry. We are looking for people with similar passion and motivation who want to make a positive global impact. Majority of our staff work remotely/virtually, so flexibility to time difference and nature of work is significant for those aspiring to join the team. Our core values are integrity, empathy, innovation and excellence.

RESPONSIBILITIES

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

• Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.

• Develop and monitor digital campaign budgets, prepare reports and monitor performance. 

• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

• Identifying new customers and supporting sales and lead generation efforts.

• Organizing company conferences, trade shows, and major events, building brand awareness and positioning.

• Plan and manage social media platforms, digital marketing campaigns, including web, SEO/SEM, email and display advertising.

• Identify trends and insights, and optimize spend and performance based on insights.

• Evaluating and maintaining a marketing strategy, while directing and coordinating marketing efforts.

• Researching demand for the organization's products and services, and evaluating competitors

• Brainstorm new and creative growth strategies.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook.

• Plan and execute multi platform digital marketing campaigns. 

• Develop and execute an ongoing content promotion strategy. 

• Conduct market research to identify market requirements for current and future services. 

• Identify and recommend potential strategic partner relationships for service lines. 

• Work closely in support of the Business Development and Sales Team. 

• Deliver all marketing and communications activity within the agreed budget. 

• Manage relevance and accuracy of all digital and print media,  website and publications including distribution.

ESSENTIAL QUALIFICATIONS

• Bachelor’s degree in marketing or a related field.

• Demonstrable experience leading and managing SEO/SEM, marketing database, and advertising campaigns.

• Minimum five years of post-graduate experience.

• Proven leadership experience and ability to work independently with minimal supervision. 

• Solid knowledge of website analytics tool; Google Analytics, and WebTrends.