Digital Marketing Manager at Koolboks

Job Overview:

• As the Digital Marketing Manager at Koolboks, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and engagement.
• Your role will involve leveraging digital channels, analytics, and creative content to maximize the impact of our marketing efforts. Join our creative team and play a crucial role in advancing our mission through effective digital marketing.

Responsibilities:

Digital Strategy Development:

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and devise strategies to engage and convert them.

Online Presence Management:

• Oversee the company's online presence, including the website, social media platforms, and other digital channels.
• Implement SEO strategies to enhance online visibility and ranking.

Content Creation and Management:

• Lead the development of engaging and relevant digital content, including website copy, blog posts, social media content, and email campaigns.
• Collaborate with creative teams to ensure consistent brand messaging and visual identity.

Social Media Marketing:

• Manage and optimize social media channels to increase brand awareness and customer engagement.
• Develop and implement paid social media campaigns to reach target audiences.

Advertising:

• Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels.
• Monitor and analyze campaign performance, adjusting strategies for optimal results.

Email Marketing:

• Develop and implement email marketing campaigns to nurture leads, drive customer engagement, and promote products and services.
• Monitor email campaign performance and implement improvements based on analytics.

Analytics and Reporting:

• Utilize analytics tools to measure the effectiveness of digital marketing campaigns.
• Provide regular reports and insights to the leadership team, detailing key performance indicators and recommending optimizations.

Budget Management:

• Manage the digital marketing budget effectively, optimizing spending for maximum impact.
• Negotiate and manage relationships with digital marketing vendors and agencies.

Team Leadership:

• Lead and mentor the digital marketing team, fostering a culture of creativity, innovation, and continuous improvement.
• Provide training and development opportunities for team members.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience as a Digital Marketing Manager, preferably in the renewable energy or technology sector.
• Strong understanding of digital marketing channels, trends, and technologies.
• Excellent analytical and problem-solving skills.
• Proficient in digital marketing tools and platforms.