Digital Marketing Manager at Elsadave

Job Summary

• Our client is seeking an innovative and results-driven Digital Marketing Manager with strong social media management, content creation, and graphic design skills.
• The ideal candidate will manage the digital presence, develop marketing strategies, and execute campaigns to drive brand awareness, customer engagement, and lead generation across all online platforms.

Key Responsibilities

• Develop and implement a data-driven digital marketing strategy aligned with company goals.
• Manage and grow the company’s presence across social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.).
• Create and design engaging multimedia content, including graphics, reels, promotional materials, and advertisements.
• Plan and execute paid online campaigns (Google Ads, Meta Ads) for travel packages, trainings, and hospitality services.
• Collaborate with business development and sales teams to generate quality leads.
• Analyze digital campaign performance, prepare monthly reports, and recommend improvements.
• Stay updated on digital marketing trends, tools, and emerging platforms.
• Oversee the brand’s digital identity, ensuring consistency in tone, visuals, and messaging.
• Develop email marketing campaigns and manage subscriber lists.
• Support partnership and sponsorship pitches with presentations and creative content.

Requirements
Education:

• Bachelor’s degree in Marketing, Mass Communication, Graphic Design, IT, or related field.

Experience:

• Minimum of 3 years proven experience in digital marketing and social media management, preferably in the travel or hospitality sector.
• Demonstrated success in creating and managing campaigns that drive measurable business growth.

Skills:

• Strong graphic design and video editing skills (Canva, Adobe Suite, etc.)
• Solid understanding of SEO, SEM, paid ads, and analytics tools.
• Excellent content writing and storytelling ability.
• Strong presentation and IT skills.
• Ability to work independently and in collaboration with cross-functional teams.
• Proficiency in data-driven marketing and conversion optimization.