Digital Marketing Manager at Cowris Technologies

Job Summary

• We're seeking a Digital Marketing Manager with up to 5 years of experience in developing and executing successful digital marketing campaigns. The ideal candidate will have a proven track record of driving website traffic, generating leads, and increasing conversions. As a Digital Marketing Manager, you'll work closely with our Product Portfolio Manager, Community Engagement Co-ordinator, and Graphics Designer to develop and execute a comprehensive digital marketing strategy that aligns with our business objectives.

Key Responsibilities

• Design and produce high-quality graphics, animations, and videos for social and digital media communities
• Create engaging visual content for websites, social media, and marketing campaigns
• Develop and maintain brand guidelines, including logos, color schemes, typography, and imagery
• Collaborate with the Digital Marketing Manager to develop and execute social media campaigns
• Work with the Product Portfolio Manager to design and optimize website content
• Create visual elements, such as icons, illustrations, and infographics
• Edit and retouch images and videos using modern design tools and technologies
• Stay up-to-date with the latest design trends and technologies
• Perform other duties as assigned by management, particularly in areas related to branding and marketing communications, to support company growth and objectives

Requirements

• 5years of experience in digital marketing
• Proven track record of success in driving website traffic, generating leads, and increasing conversions
• Experience in developing and executing comprehensive digital marketing strategies
• Strong analytical skills and ability to interpret data to inform future marketing decisions
• Excellent communication and project management skills
• Experience with social media marketing, email marketing, and Google Ads
• Familiarity with fintech or payment solutions is an asset, but not required