Digital Marketing Intern at African Things

Job Description

• We are seeking a highly skilled and passionate Digital Marketing Specialist to join our team.
• As a Digital Marketing Specialist, you will play a key role in developing and implementing effective digital marketing strategies to drive brand awareness, engage our target audience, and increase online visibility.
• You will utilize your expertise in various digital marketing channels and tactics to achieve measurable results.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with our business goals and target audience.
• Conduct market research and analyze industry trends to identify customer needs, preferences, and opportunities for growth.
• Manage and optimize our website, ensuring it is user-friendly, SEO-optimized, and regularly updated with compelling content.
• Create and manage engaging content for various digital platforms, including websites, blogs, social media, and email marketing campaigns.
• Plan and implement social media strategies to increase brand awareness, engage with the target audience, and drive traffic to our website.
• Build and manage email marketing campaigns to nurture leads, promote products or services, and drive conversions.
• Manage search engine marketing (SEM) campaigns, including PPC advertising, keyword targeting, ad copywriting, and bid management.
• Optimize website content and structure for improved organic search rankings through search engine optimization (SEO) techniques.
• Monitor and analyze key performance indicators (KPIs) and metrics to evaluate the success of digital marketing efforts.
• Generate regular reports to track campaign performance, identify areas for improvement, and provide actionable insights to stakeholders.
• Conduct A/B testing and analyze user behavior to optimize conversion rates and improve user experience.
• Collaborate with cross-functional teams, including design, development, sales, and management, to align digital marketing efforts with overall business objectives.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of various digital marketing channels, tactics, and best practices.
• Proficient in using digital marketing tools, platforms, and analytics software.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop engaging content and campaigns.
• Analytical mindset with a data-driven approach to decision making.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Up-to-date with the latest industry trends, technologies, and innovations in digital marketing.