Digital Marketing Instructor at UstackSchool

About the Role

• This role is a strategic and hands-on position for someone passionate about teaching, mentoring, and guiding learners at the intersection of marketing, user experience, data-driven decision-making, and growth experimentation.
• You will think like a marketing leader, communicate like an educator, and design learning experiences that translate real-world product challenges into actionable skills. Your work will empower learners to launch, scale, and optimise digital marketing strategies and campaigns effectively.

Position Overview

• As a Digital Marketing Instructor you will design, deliver, and continuously evolve a hands-on, results-driven learning experience that prepares learners to become high-performing digital marketing professionals.
• You’ll combine your real-world marketing expertise with instructional design, mentorship, and data-driven insights to help learners gain both strategic understanding and practical execution skills in digital marketing. You will also serve as a mentor in the Career Immersion and Work Experience Programs, guiding learners as they work on real-world marketing projects with measurable outcomes, using industry-standard tools and techniques.
• Beyond instruction, you will play a key role as a career coach — helping learners develop confidence, interview skills, portfolios, and strategies to successfully launch or advance their marketing careers.

Key Responsibilities

Curriculum Strategy, Design & Delivery

• Own and deliver a comprehensive, data-driven digital marketing curriculum that covers core areas such as strategy, branding, performance marketing, SEO, social media, paid ads, analytics, automation, and content marketing.
• Develop interactive workshops, campaigns, simulations, and case studies that replicate real-world marketing challenges and client briefs.
• Integrate modern marketing frameworks such as AIDA, RACE, STP, Funnel Marketing, Growth Loops, and Omni-channel Strategy.
• Incorporate industry-standard tools including Google Ads, Meta Business Suite, LinkedIn Ads, HubSpot, Mailchimp, SEMrush, Google Analytics 4, Notion, and Canva.
• Build a progressive learning roadmap that transitions learners from foundational knowledge to advanced marketing strategy and campaign execution.
• Collaborate with content and curriculum teams to align teaching materials with current trends, algorithm changes, and market dynamics.

Learner Mentorship, Work Experience & Career Coaching

• Serve as a mentor and campaign lead in our Work Experience and Rotational Career Immersion Programs, guiding learners as they plan, execute, and optimize real marketing campaigns for live or partner projects.
• Provide structured coaching on marketing analytics, campaign management, conversion optimization, audience targeting, and creative strategy.
• Mentor learners on both technical skills (e.g., ad setup, tracking, A/B testing) and soft skills (e.g., presentation, communication, collaboration).
• Conduct career readiness workshops focused on portfolio creation, resume optimization, LinkedIn branding, and interview preparation.
• Support learners in building portfolio-worthy marketing projects, case studies, and campaign reports that demonstrate measurable results.
• Guide learners in understanding marketing funnels, attribution, automation tools, and data interpretation to drive business growth.
• Provide individualized feedback and performance tracking, helping learners set goals and measure improvement.

Hands-On Learning & Simulations

• Lead marketing campaign simulations and sprints to give learners a hands-on experience with content planning, paid media execution, and analytics reporting.
• Oversee end-to-end delivery of real-world marketing projects, from ideation to performance evaluation.
• Facilitate campaign retrospectives to analyze what worked, what didn’t, and how to improve ROI.
• Encourage learners to apply growth experimentation, automation, and A/B testing to optimize results.
• Supervise projects that align with real client objectives and deliver quantifiable outcomes (e.g., lead generation, engagement, conversion rate).
• Teach hands-on digital marketing skills: SEO, social media, Google Ads, email marketing, content creation, and analytics.
• Deliver engaging lectures, real-world campaigns, and marketing workshops.
• Proficiency in Creative Designs and Creative Media A/B Testing
• Strong presentation, mentoring, and project-based teaching skills.
• Certifications (Google, Meta, HubSpot) are a plus.

Collaboration, Community & Industry Engagement

• Collaborate with curriculum, operations, and career teams to ensure a seamless learner experience from classroom to workplace.
• Partner with employers, agencies, and alumni mentors to co-design projects, host guest lectures, and deliver portfolio showcases.
• Facilitate peer-to-peer learning, community sessions, and feedback circles to build collaborative learning environments.
• Represent the program at industry events, webinars, and digital marketing forums to showcase learner projects and build employer relationships.
• Advocate for learner success, ensuring that both technical proficiency and professional development remain top priorities.

Assessment, Reporting & Continuous Improvement

• Evaluate learner progress using structured rubrics, campaign performance data, and project outcomes.
• Use analytics, surveys, and feedback loops to continuously enhance content, tools, and teaching methods.
• Conduct data-driven retrospectives for each cohort to assess engagement, campaign performance, and job outcomes.
• Collaborate with leadership to generate reports on learner performance, placement rates, and program ROI.
• Stay updated with emerging marketing technologies, algorithms, and industry best practices to ensure curriculum relevance.

Career Immersion Program - Internships

• Act as a lead mentor for the Career Immersion Program, a multi-department, hands-on experience that exposes learners to different areas of digital marketing and related business functions.
• Oversee learner rotations through paid ads marketing, content creation, SEO, paid media, email marketing, analytics, and brand strategy, ensuring exposure to cross-functional collaboration.
• Ensure participants gain end-to-end marketing campaign experience — from audience research to creative execution and performance reporting.
• Guide learners in using marketing collaboration tools (Slack, Asana, Airtable, or Monday.com) to simulate real agency or corporate workflows.
• Help participants identify their best-fit career path — whether in performance marketing, social media, analytics, or digital strategy.
• Position the program as a bridge between bootcamps and industry employment, combining the structure of education with the authenticity of employer-linked projects.

Performance Indicators

• Increased learner engagement, retention, and satisfaction (NPS) across cohorts.
• High portfolio and project completion rates with measurable campaign performance.
• Demonstrated job placement and interview success among graduates.
• Growth in employer partnerships and industry collaborations.
• Consistent improvement in learner technical competency, creative output, and campaign results

Cross-Functional Collaboration

The department collaborates closely with:

• Product & Curriculum Design Team (for course development and innovation).
• Marketing & Admissions (to align academic offerings with market needs).
• Student Success and Career Services (to connect learning outcomes with career pathways and future proof careers).
• Technology Team (to optimise the LMS and digital learning experience).

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, including areas such as SEO, social media marketing, content marketing, email marketing, and online advertising.
• Effective communication skills and the ability to convey digital marketing concepts clearly.
• A passion for educating and inspiring young females to pursue careers in technology and digital marketing.
• Patience, adaptability, and the ability to connect with students from diverse backgrounds.
• Strong organisational skills and a creative approach to digital marketing education.
• Certifications in Digital Marketing is a plus