We are looking for a hands-on, creative and results-driven operator who understands how to research business opportunities, build digital operations, manage people and develop profitable YouTube channels.
The ideal candidate must be able to take ownership of business results, not just upload videos, edit content or supervise production. The successful candidate will be responsible for identifying viable YouTube niches, developing channel strategies, recruiting and managing a content production team, coordinating daily operations and driving audience growth and monetization.
We are looking for someone who can think independently, conduct meaningful research, develop practical business ideas and turn those ideas into measurable results.
Key Responsibilities
YouTube Niche Research and Business Development
- Conduct detailed market research to identify viable and potentially profitable YouTube niches.
- Research audience interests, content demand, emerging trends, competitors and opportunities within different niches.
- Develop creative research methods to identify underserved audiences, content gaps and potential growth opportunities.
- Recommend suitable niches, channel concepts, content formats and business opportunities to management.
- Test and validate promising channel ideas before committing significant resources.
- Continuously identify opportunities to improve existing channels and develop additional channels where approved.
YouTube Channel Strategy and Growth
- Work closely with the CEO to develop and implement the company's YouTube business objectives.
- Develop practical strategies for launching, growing and monetising YouTube channels.
- Create daily, weekly and monthly action plans to achieve agreed channel targets.
- Develop creative content strategies based on audience behaviour, market research and performance data.
- Monitor channel performance, identify growth opportunities and implement necessary improvements.
- Take responsibility for channel growth, operational performance and progress towards profitability.
Recruitment, Onboarding and Team Management
- Work with the HR Department to recruit suitable employees and freelancers for content production and channel operations.
- Identify the manpower, skills and resources required to operate the YouTube business effectively.
- Coordinate the onboarding and training of scriptwriters, video editors, thumbnail designers, researchers and other team members.
- Assign responsibilities, establish work expectations and monitor individual performance.
- Supervise team activities to ensure quality output and timely completion of assignments.
- Identify performance gaps and implement appropriate training, coaching or corrective measures.
Content Production and Operational Management
- Oversee the entire content production process, from research and planning to scripting, editing, quality review and publication.
- Develop and manage content calendars, production schedules and operational workflows.
- Ensure content is produced consistently and meets approved quality standards.
- Coordinate team members and ensure tasks are completed within agreed deadlines.
- Review content quality, accuracy, originality and audience relevance before publication.
- Ensure appropriate copyright, source verification and licensing checks are completed.
- Identify production challenges, delays and inefficiencies and implement practical solutions.
- Develop and maintain standard operating procedures to improve production efficiency and accountability.
Channel Performance and Monetisation
- Monitor YouTube analytics, including views, watch time, audience retention, click-through rates and subscriber growth.
- Identify factors affecting channel performance and implement corrective strategies.
- Develop and execute plans towards meeting YouTube monetisation requirements.
- Monitor channel revenue and identify opportunities to improve earning potential.
- Evaluate the performance of published videos and use findings to improve future content.
- Conduct practical experiments with content topics, formats, thumbnails and publishing strategies.
- Recommend whether to expand, improve or discontinue underperforming channel strategies.
- Ensure channel growth is pursued with consideration for production costs and long-term profitability.
Budget Management and Operational Control
- Prepare proposed budgets for channel development, staffing, content production and required tools.
- Monitor production expenses and ensure spending remains within approved budgets.
- Track the cost of producing videos and identify opportunities to improve cost efficiency.
- Ensure resources are properly allocated and used productively.
- Identify unnecessary expenditure, operational inefficiencies and possible financial losses.
- Maintain accurate operational and financial records.
- Obtain management approval before exceeding budgets or making significant financial commitments.
- Prepare and present regular performance and operational reports to management.
Job Requirements
- Minimum of (B.Sc./B.A./HND) in Business Administration, Marketing, Mass Communication, Digital Media, Project Management or a related discipline.
- Proven experience in digital business operations, YouTube channel management, content operations, digital marketing, project management or a related field.
- Demonstrated ability to research business opportunities and develop practical strategies for growth.
- Experience managing employees, freelancers, production teams or digital projects.
- Good understanding of online business models, audience acquisition, digital marketing and revenue generation.
- Strong organisational, leadership, communication and problem-solving skills.
- Ability to develop operational plans, manage budgets, monitor KPIs and deliver measurable results.
- Good understanding of YouTube analytics, content strategy and monetisation will be an added advantage.
- Proficiency in Microsoft Excel, Google Sheets and relevant digital collaboration or reporting tools.
- Ability to work independently, manage multiple responsibilities and meet deadlines.
About Us
Are you ambitious, creative, results-driven and passionate about building successful digital businesses? CapsGain is the place for you.
At CapsGain Solutions Limited, we believe in big dreams, bold ideas and people who take ownership. Join a fast-growing e-commerce company on a mission to become Africa's foremost e-commerce brand, where your talent is valued, your growth matters and your results speak for you.
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