Digital Marketing / ICT Executive at Pan-Afric International Schools (PAIS)

Job Summary

• We require the service of a smart and eager to learn ICT Executive to manage and maintain the Schools nascent ICT & Digital Marketing infrastructure.

Responsibilities
As a ICT Executive you be in charge of:

• Executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Designing, build and maintaining the school's social media presence
• Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with the ICT Business Consultant to brainstorm new and creative growth strategies
• Collaborate with the ICT Business Consultant to create landing pages and optimize user experience and execute Search Engine Optimization strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Maintain the School's Computer systems and Internet Facilities.
• Maintain the Schools website. Learning Management System (LMS) and School Management System (LMS)
• Maintain the School's Digital Marketing Assets.
• Reporting directly to the School Administrator and the ICT Business Consultant.

Qualifications Required for the position

• OND with ICT qualifications
• 1 - 3 years proven work experience in ICT, Web Applications, digital marketing, networking
• Experience in managing SEO/SEM, marketing database & Email/Social media campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong analytical and data-driven skills
• Pay attention to details and has a teachable spirit
• He or She must be residing around Benin City and too far from any of school locations.

Skills: 

• Data Analysis
• Content Creation
• SEO & SEM
• Social Media
• Networking and Marketing Analytics. Etc.
• Knowledge: Adobe Creative Suite Canva.