Digital Marketing Expert at Joliepay Digital Services

Job Description

• A Digital Marketer is responsible for planning, executing, and managing digital marketing campaigns and strategies to promote products or services online.
• This role involves leveraging various digital channels, such as social media, email marketing, search engine optimization (SEO), content marketing, and paid advertising, to reach and engage with the target audience. The Digital Marketer analyzes campaign performance and adjusts strategies to achieve marketing goals.

Responsibilities

• Digital Strategy Development: Create and execute digital marketing strategies that align with the company's goals and target audience.
• Content Marketing: Develop and curate high-quality content, including blog posts, articles, videos, and infographics, to attract and engage the audience.
• Social Media Management: Manage social media profiles, create and schedule posts, and interact with followers to build brand awareness and engage the audience.
• Email Marketing: Plan and execute email marketing campaigns, including creating and segmenting email lists, designing email templates, and tracking campaign performance.
• Search Engine Optimization (SEO): Optimize website content for search engines to improve organic search rankings and drive website traffic.
• Paid Advertising: Manage and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to increase website traffic and conversions.
• Analytics and Reporting: Monitor campaign performance, analyze data, and create reports to evaluate the effectiveness of digital marketing efforts.
• Conversion Rate Optimization (CRO): Implement strategies to improve website conversion rates and user experience to maximize lead generation and sales.
• Social Media Advertising: Create and manage social media advertising campaigns to reach specific demographics and promote products or services.
• Marketing Automation: Utilize marketing automation tools to streamline marketing processes and lead nurturing.
• Competitor Analysis: Research and analyze competitors' digital marketing strategies to identify opportunities for improvement and innovation.
• Budget Management: Manage digital marketing budgets, allocate resources effectively, and ensure cost-efficiency.

Requirements
Education:

• A Bachelor's Degree in Marketing, Digital Marketing, Business, or a related field is often preferred. However, practical experience and certifications can also be valuable.

Experience:

• Previous experience in digital marketing, with a proven track record of successful campaigns.
• Familiarity with various digital marketing channels and tools.

Technical Skills:

• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and SEO tools.
• Knowledge of content management systems (e.g., WordPress) and marketing automation platforms (e.g., HubSpot, Marketo).

Soft Skills:

• Strong communication skills, both written and verbal.
• Analytical and data-driven mindset for data analysis and campaign optimization.
• Creativity and the ability to think outside the box for innovative campaign ideas.
• Project management and multitasking skills.

Knowledge:

• Understanding of digital marketing trends and best practices.
• Familiarity with marketing ethics and compliance, including data privacy regulations (e.g., GDPR, CCPA).

Certifications (Optional but Valuable):

• Google Ads and Analytics certifications.
• HubSpot, Marketo, or other marketing automation platform certifications.
• SEO and content marketing certifications