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  • Posted: Jan 26, 2024
    Deadline: Feb 2, 2024
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  • Joliepay Digital Services is a pioneering fintech and digital services company committed to revolutionizing the financial landscape in Nigeria. With a focus on innovation, financial inclusion, and customer-centricity, we aim to empower individuals and businesses with secure, accessible, and personalized digital financial solutions. We help you make payments ...
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    Digital Marketing Expert

    Job Description

    • A Digital Marketer is responsible for planning, executing, and managing digital marketing campaigns and strategies to promote products or services online.
    • This role involves leveraging various digital channels, such as social media, email marketing, search engine optimization (SEO), content marketing, and paid advertising, to reach and engage with the target audience. The Digital Marketer analyzes campaign performance and adjusts strategies to achieve marketing goals.

    Responsibilities

    • Digital Strategy Development: Create and execute digital marketing strategies that align with the company's goals and target audience.
    • Content Marketing: Develop and curate high-quality content, including blog posts, articles, videos, and infographics, to attract and engage the audience.
    • Social Media Management: Manage social media profiles, create and schedule posts, and interact with followers to build brand awareness and engage the audience.
    • Email Marketing: Plan and execute email marketing campaigns, including creating and segmenting email lists, designing email templates, and tracking campaign performance.
    • Search Engine Optimization (SEO): Optimize website content for search engines to improve organic search rankings and drive website traffic.
    • Paid Advertising: Manage and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to increase website traffic and conversions.
    • Analytics and Reporting: Monitor campaign performance, analyze data, and create reports to evaluate the effectiveness of digital marketing efforts.
    • Conversion Rate Optimization (CRO): Implement strategies to improve website conversion rates and user experience to maximize lead generation and sales.
    • Social Media Advertising: Create and manage social media advertising campaigns to reach specific demographics and promote products or services.
    • Marketing Automation: Utilize marketing automation tools to streamline marketing processes and lead nurturing.
    • Competitor Analysis: Research and analyze competitors' digital marketing strategies to identify opportunities for improvement and innovation.
    • Budget Management: Manage digital marketing budgets, allocate resources effectively, and ensure cost-efficiency.

    Requirements
    Education:

    • A Bachelor's Degree in Marketing, Digital Marketing, Business, or a related field is often preferred. However, practical experience and certifications can also be valuable.

    Experience:

    • Previous experience in digital marketing, with a proven track record of successful campaigns.
    • Familiarity with various digital marketing channels and tools.

    Technical Skills:

    • Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and SEO tools.
    • Knowledge of content management systems (e.g., WordPress) and marketing automation platforms (e.g., HubSpot, Marketo).

    Soft Skills:

    • Strong communication skills, both written and verbal.
    • Analytical and data-driven mindset for data analysis and campaign optimization.
    • Creativity and the ability to think outside the box for innovative campaign ideas.
    • Project management and multitasking skills.

    Knowledge:

    • Understanding of digital marketing trends and best practices.
    • Familiarity with marketing ethics and compliance, including data privacy regulations (e.g., GDPR, CCPA).

    Certifications (Optional but Valuable):

    • Google Ads and Analytics certifications.
    • HubSpot, Marketo, or other marketing automation platform certifications.
    • SEO and content marketing certifications

    go to method of application »

    Co-Founder - Fintech Startup

    Overview

    • We are seeking a visionary and dynamic individual to join us as a co-founder in our fintech startup. The ideal candidate will play a critical role in shaping our company's direction, developing innovative financial solutions, and driving growth in the competitive fintech landscape.
    • We want a visionary and driven co-founder who will play a pivotal role in shaping the future of our company. As a co-founder, you will work closely with the founding team to drive strategic initiatives, lead product development, and contribute to the overall growth and success of Joliepay Digital Services.

    Responsibilities

    • Strategic Leadership: Collaborate with the founding team to define the company's vision, mission, and strategic roadmap. Provide leadership in aligning business objectives with technological advancements in the financial industry.
    • Product Development: Lead the ideation, design, and development of cutting-edge fintech products or services. Drive innovation by identifying market opportunities and leveraging technology to create disruptive solutions.
    • Partnerships and Networking: Establish and nurture strategic partnerships with financial institutions, tech partners, investors, and stakeholders. Leverage networks to drive business development and growth.
    • Team Building and Management: Build and lead a high-performing team of professionals across various disciplines, fostering a culture of innovation, collaboration, and excellence.
    • Business Operations: Oversee day-to-day operations, ensuring efficiency, scalability, and adherence to regulatory standards. Manage financial resources effectively to sustain growth and profitability.

    Qualifications

    • Proven experience (5+ years) in the fintech industry, preferably in a leadership role within a startup or a fast-paced environment.
    • Deep understanding of financial technologies, market trends, and regulatory frameworks.
    • Track record of successfully developing and launching innovative fintech products or services.
    • Strong business acumen with experience in strategic planning, fundraising, and investor relations.
    • Exceptional leadership and communication skills, with the ability to inspire and motivate teams.
    • Entrepreneurial mindset, adaptability, and a passion for driving transformative change in the fintech space.

    Attributes:

    • Visionary Thinker: Ability to envision and execute transformative strategies.
    • Resilience and Agility: Comfortable working in a dynamic, rapidly evolving environment.
    • Collaborative Spirit: A team player who thrives in a collaborative, cross-functional setting.
    • Integrity and Ethical Standards: Commitment to upholding high ethical standards in the financial industry

    Method of Application

    Interested and qualified candidates should send their CV to: vacancy@joliepay.com using the Job Title as the subject of the email.

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