Digital Marketing Executive / Specialist at Walex Biz Nigeria Limited

Description

• The Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing strategies to drive brand awareness, customer engagement, and revenue growth.
• The role leverages digital channels, data analytics, and creative content to achieve business objectives and enhance the organization’s online presence.

Key Responsibilities
Digital Strategy & Campaign Management:

• Develop and implement digital marketing strategies aligned with business goals.
• Plan, execute, and manage online campaigns across multiple channels (social media, email, search engines, and display advertising).
• Monitor campaign performance and optimize for maximum ROI.

Content & Social Media Management:

• Create, curate, and manage engaging content for digital platforms.
• Manage social media accounts, ensuring consistent brand voice and messaging.
• Increase audience engagement and grow online communities.

Search Engine Optimization (SEO) & Paid Advertising:

• Optimize website and content for search engine visibility (SEO).
• Manage paid campaigns (PPC, Google Ads, social media ads).
• Conduct keyword research and implement on-page and off-page SEO strategies.

Analytics & Performance Tracking:

• Track, analyze, and report on digital marketing performance using analytics tools.
• Monitor KPIs such as traffic, conversion rates, and engagement metrics.
• Use data insights to improve campaign effectiveness and decision-making.

Website & CRM Management:

• Update and manage website content to ensure relevance and usability.
• Utilize CRM tools to manage leads and customer interactions.
• Support email marketing campaigns and automation workflows.

Market Research & Trends:

• Conduct market research to identify trends, customer preferences, and competitor activities.
• Stay up to date with emerging digital marketing tools and best practices.

Key Performance Indicators (KPIs)

• Website traffic and engagement rates
• Conversion rates and lead generation
• Return on Investment (ROI) on campaigns
• Social media growth and engagement
• Cost per acquisition (CPA)

Requirements

• Bachelor’s Degree in Marketing, Business, or related field.
• 2–5 years of experience in digital marketing.
• Proficiency in digital tools (Google Analytics, Google Ads, social media platforms, email marketing tools).
• Strong analytical and creative skills.
• Excellent communication and content creation abilities.

Core Competencies:

• Digital marketing strategy
• Content creation and storytelling
• Data analysis and interpretation
• Creativity and innovation
• Time management and organization.