Digital Marketing Executive at Simba Group

Job Summary:
The Digital Marketing Executive is responsible for content creation for communication across online & mobile platforms with a view to driving engagement, PPD brands USP (unique selling point) communication & target audience education.

Responsibilities

• Identify target audience interests & utilize this to generate resonant content for deployment across all PPD online platforms & websites
• Social media monitoring (own & competitor sites) with a view to generating workable insights in terms of trends reflective in periodic reports to be submitted to reporting Manager
• Respond to all customer queries across our online platforms
• Responsible for PPD website & social media content management working closely with other PPD marketing team members
• Proficiency with Google analytics & subsequently measure performance of all digital campaigns against set KPIs
• Conduct periodic reviews of PPD website graphical & copy content as requested by reporting manager to ensure sustained relevance & resonance with target audience
• Conduct digital marketing trainings for representatives of the key PPD trade partner community also providing support to them post the trainings & cascading vital online marketing information to them centrally all under reporting manager’s supervision
• Be actively involved in PPD online campaign execution, monitoring & evaluation
• Other responsibilities as communicated by reporting manager

Skills Requirement

• Proficiency with Google Analytics & other web analytical tools
• AdWords management
• Social Media Management
• Online content creation & management
• Digital Marketing Certification

Qualifications

Educational Qualification

• B.Sc./ HND Marketing or related social sciences background