Digital Marketing Executive at Nairametrics

Key Responsibilities:

• Develop and execute digital marketing campaigns to promote financial content, reports, events, and media products.
• Optimize content and websites for SEO, ensuring high search engine visibility for financial topics and keywords.
• Manage and grow the company’s social media presence (LinkedIn, Twitter, Instagram, Facebook) through strategic content distribution and audience engagement.
• Collaborate with editorial teams to amplify published articles and reports through digital channels.
• Plan and manage paid digital advertising (Google Ads, LinkedIn Ads, Social Media Ads) to drive traffic and lead generation.
• Monitor and analyze website traffic, campaign performance, and audience behavior using Google Analytics and other digital tools.
• Develop and implement email marketing campaigns and newsletters targeting specific audience segments.
• Conduct competitor analysis and market research to identify trends and opportunities.
• Suggest innovative growth strategies, including partnerships, influencer collaborations, and content distribution.
• Ensure digital brand consistency and adherence to compliance standards within the financial media space.

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing, preferably within media, publishing, or financial services.
• Strong knowledge of SEO, SEM, Google Ads, social media marketing, and email marketing strategies.
• Proficient in digital analytics tools (Google Analytics, Search Console, Facebook Insights, etc.).
• Experience with content management systems (WordPress or similar) and CRM tools.
• Excellent understanding of digital trends, audience behavior, and financial media dynamics.
• Strong communication, content creation, and visual storytelling skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Certifications in Digital Marketing, Google Ads, or Analytics are an added advantage