Digital Marketing Executive at LandWey Investment Limited

Job Description:

• Landwey Investment Limited is seeking a Digital Marketing Executive with a strong background in SEO (Search Engine Optimization) and email marketing.
• The ideal candidate will be responsible for optimizing our online presence and leveraging email campaigns to engage with our target audience effectively.
• If you are passionate about digital marketing, have a strong understanding of SEO best practices, and can create compelling email campaigns, we'd love to hear from you.

Key Responsibilities:

Digital Strategy:

• Develop and execute a comprehensive digital marketing strategy aligned with the company's objectives.
• Stay current with industry trends and emerging digital marketing technologies, and recommend strategic improvements.

SEO Strategy:

• Develop and execute an effective SEO strategy to improve the company's online visibility and rankings on search engines.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
• Monitor and report on SEO performance, making data-driven recommendations for improvements.

Email Marketing:

• Plan and execute email marketing campaigns, including designing, segmenting, and tracking email campaigns.
• Develop engaging email content, subject lines, and calls to action to improve open rates and click-through rates.
• Analyze email campaign performance and adjust strategies for continuous improvement.

Content Creation:

• Collaborate with the creative team to create SEO-optimized content for the company's website and blog.
• Ensure that content aligns with SEO best practices and drives organic traffic.

Analytics and Reporting:

• Monitor and analyze website traffic, email engagement, and other digital marketing KPIs.
• Generate regular reports on SEO and email marketing performance, providing insights and recommendations.

Paid Advertising:

• Oversee paid advertising campaigns on platforms such as Google Ads, social media, and display networks.
• Manage budgets, optimize campaigns, and track ROI.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, with a minimum of 3 years in a similar role.
• Strong leadership and team management skills.
• Extensive knowledge of SEO, email marketing, content marketing, and paid advertising.
• Proficiency in digital marketing tools and analytics.
• Exceptional analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Proven ability to drive ROI and meet business objectives.
• Creative thinking and innovation in marketing strategies.