Digital Marketing Executive at La Roche Nigeria Limited

We are looking for an experienced and result-driven Digital Marketing Executive to join La Roche Equipment! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's website, e-commerce and digital marketing strategy. Digital marketing strategies and online shop are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Responsibilities and Duties:

• Work with the Marketing Manager and commercial department to execute innovative strategies to achieve client objectives
• Utilize SEO methods to increase site traffic, measure web traffic to content
• Engage with customers to understand the overall concept of the campaigns, including the brand, customer, product goals, and all other aspects of service
• Stay up to date with the latest technology and best practices
• Execute SEM (Google AdWords, Google Display and YouTube) ads
• Measure ROI and KPIs and generate reports from Google Analytics and other platforms upon requests
• Prepare and manage a digital marketing budget
• Setup social media ads, monitor and optimize on the backend of the platforms, the website and the e-commerce (Facebook, Instagram, Twitter, LinkedIn…)
• Oversee all the company's social media accounts
• Document Ad campaigns in a ppt from A to Z to keep track of campaigns, dates, trackers, budget, and visuals
• Monitor the digital presence of competitors and provide suggestions for improvement

Qualifications:

• BSc. in Digital technologies or relevant field 
• 5+ years of experience as a Digital Marketing Executive
• 5+ years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels and e-commerce updates
• Good knowledge and experience with online marketing tools, e-commerce and best practices
• 5+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills