Digital Marketing Executive at Koko TV

Role Description

• This is a full-time, on-site role for a Digital Marketing Executive, located in Lagos. The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote KOKO's products and services.
• Day-to-day tasks include managing social media marketing, creating web content, analysing web analytics, and communicating marketing strategies effectively.

Responsibilities
Paid Advertising & Performance Marketing:

• Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.
• Optimise ad budgets and strategies for maximum return on ad spend (ROAS).
• Track and analyse ad performance using Google Analytics & Meta Business Suite.
• Implement retargeting strategies to boost conversions.

Social Media Growth & Content Strategy:

• Develop and execute social media content plans to grow brand presence.
• Work with content creators and designers to create engaging posts, videos, and reels.
• Manage influencer partnerships and brand collaborations.
• Monitor engagement, followers, and community interactions.

Website Optimisation & SEO:

• Oversee SEO strategies to improve organic traffic and search rankings.
• Ensure a seamless shopping experience through optimized product pages and landing pages.
• Track website performance and conversion rates.

Email, WhatsApp & SMS Marketing:

• Plan and execute email campaigns for customer retention and promotions.
• Set up marketing automation for lead nurturing.
• Track open rates, click-through rates, and customer engagement.

Data Analytics & Performance Tracking:

• Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.
• Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior.
• Provide weekly and monthly reports on campaign performance and business impact.

Requirements & Qualifications
Education & Experience:

• Bachelor’s Degree in Marketing, Business, or relatars experience in digital marketing.

Technical Skills:

• Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
• Knowledge of SEO, email marketing, content marketing, and social media strategy.
• Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp etc.

Skills:

• Analytical mindset Ability to interpret data and optimise cive thinker
• Ability to develop engaging marketing campaigns.
• Strong leadership skills
• Ability to manage teams and collaborate cross-functionally.
• Excellent communication and teamwork skills.