Digital Marketing Executive at Hall 7 Real Estate Limited

THE ROLE

As the Digital Marketing Executive at Hall 7 you will be a part of the online and social content team and report to the Head of Communications. This role requires you to lead the writing team with inspiring copy and exciting ideas that reinforces Hall 7’s Mission and Vision, engage customers and move the brand’s tone of voice forward in-line with digital strategy. Key responsibility includes creating visual, writing, editing and overseeing copy across all editorial content, from headline features to homepage copy, blog posts and email, working closely with the Head of Communications and CEO to promote key campaigns, brand launches and product stories.

Responsibilities will include:

• Work closely with the Head of Communications to lead on content planning and copywriting for the Hall 7 website and social media platforms.
• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with academic departments, brand managers, and quarterly or seasonal company goals
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Edit and write copy for the homepage, blog posts, email, social and marketing initiatives
• Generate ideas and digital content plans for day-to-day stories, as well as major projects, brand campaigns and on-going activities
• Report on available data to ensure high performing content for the social platforms
• Ensure the team is using effective on-page SEO and keyword research
• Design and implementation of weekly site updates to creatives on landing pages across all relevant devices and international sites
• Production of advertising banners, including those for affiliate sites
• Creation of social media imagery and brand content across the social networks
• Suggest new design opportunities and assist in developing the templates used across the site and on emails
• Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage with the social media users
• Assist with the general day to day administrative tasks.
• Producing a consistent brand message across all the social media channels.
• Regular monitoring the competitor social media sites and creating analysis report.
• Working with other departments to develop social media timelines that coincide with the events, ad campaigns, and other brand messages.
• Coordinating social media messages with advertising departments, the brand management team, and annual company goals.
• Analysing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.
• Submit daily and weekly report documenting engagements and social media analytics

Qualifications and Skills

Required

• Strong understanding of Hall 7’s tone of voice
• Able to lead, motivate and nurture a team of content exec
• Culturally aware; have an in-depth awareness of education, family, parenting and lifestyle trends with a strong visual eye
• Understands SEO and writing for digital
• Able to manage team workflow and delegate/prioritise tasks in order to meet changing deadlines
• Ability to confidently communicate with wider teams to coordinate storytelling across the brand
• Ability to work quickly and efficiently with an excellent eye for detail and accuracy
• Ability to take direction and interpret briefs accurately and to deadlines and a disciplined approach to processes
• Strong communication skills, both written and verbally
• A desire to work in ecommerce
• Creative and self-motivated with an eye for strong design, with a good understanding of site usability

Desired

• Experience with CMS and Google Analytics preferable
• An intermediate/advanced working knowledge of Adobe Photoshop
• Basic/intermediate level HTML & CSS 
• Experience in designing email marketing campaigns and digital display advertising
• Experience in using ecommerce content management systems (CMS)
• An interest in User Experience