Digital Marketing Executive at First Ally

Our company is looking for a Digital Marketing & Strategy Executive to develop marketing content, assure the execution of high-quality marketing strategies and assist in the planning, execution and optimization of our marketing efforts as well as the promotion of all the brands within the group.

Responsibilities

• Assist in the formulation of strategies to build a lasting connection with consumers both online and offline
• Orchestrate content strategies across all online platforms.
• Drive traffic and engagement that translates to sales and brand promotion.
• Write and proofread marketing copy for both online and offline campaigns
• Produce creative content, including videos and blog posts
• Manage a content marketing budget.
• Measure performance of digital marketing efforts using a variety of Web analytics tools
• Plan and monitor the ongoing company presence online and offline
• Launch optimized campaigns and adverts to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Implement SEO best practices.
• Communicate with target audiences and build and develop customer relationships
• Organise and attend events such as conferences, seminars, receptions and exhibitions
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, for example, using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external.
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Skills

• Be a good team player with the ability to manage internal and external partnerships.
• Copywriting and creativity
• Experience with online community building.
• Proficiency with SEO/SEM, Google Analytics and social media analytics.
• Communication and interpersonal skills
• Customer-facing skills
• An eye for detail
• Analytical skills
• Creative thinker with data-driven analytical aptitude
• Organization & coordination
• Ability to quickly adapt to change
• Time management skills.
• Excellent interpersonal skills.
• Presentation skills
• Teamwork
• Negotiation skills
• Problem-solving skills
• Project management skills

Qualification: Bachelor’s degree in Marketing, Strategy or relevant field. 

A minimum of 2 years’ experience in a digital marketing or advertising position.