Digital Marketing Executive (Female) at Pause Factory

Description

• The Digital Marketing Executive will be responsible for developing the strategy used in marketing the company's product online, utilizing techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.

Key Duties & Responsibilities

• Develop and manage digital marketing campaigns.
• Manage organization’s website and create mini-website of various sales offers
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, Google Mybusiness etc.
• Track the website traffic flow and provide internal reports regularly
• Fix any error in online content
• Identify new trends and ensure that the brand is in front of the industry developments.
• Work on SEO (Search Engine Optimization) of the website pages.
• Edit and post content, videos, graphics, and images on online sites.
• Promote Company’s product and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing email-based marketing campaigns.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Promote the brand’s products and services on various social media channels.
• Build social media marketing strategy and execute it through competitive and audience research.
• Optimize company pages with each social media platform to increase the company’s social content visibility.
• Engagement our audience, website traffic, and generate revenue by exploiting all digital marketing aspects of social media marketing.
• Manage other e-commerce account; Jiji, Vconnect, Jumia, Konga etc]
• Meeting target on sales from the online platform.
• Optimizing Our Website for Easy Search on Search Engine (Google)
• To rank a website page on the search engine result page and to increase the website’s traffic.
• Conduct on-site and off-site analysis of clients in various industries.
• Compile performances report using Google Analytics
• Contribute to the company’s stand-alone blog for on-page and off-page optimization.
• Conduct keyword research according to the latest keyword research strategies.

Qualification & Experience

• HND or B.Sc. Computer Science from a reputable institution
• A minimum of 2 - 3 years work experience in a similar role
• Having a Graphics design is an added advantage
• Must be social media savvy
• Must reside around Ajah, Victoria Island, Apapa, Surulere, Yaba, Obalende, Costain axis.
• Female prefarable