Digital Marketing & Community Manager at Apexleap Consulting

Salary: N250,000 - N300,000 + other perks (Negotiable depending on skills & experience)

KEY RESPONSIBILITIES:

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer engagement.
• Optimize the website and social media platforms with current promotions, new collections, and relevant contents.
• Create and manage effective SEO strategies to improve search engine rankings and drive organic traffic.
• Develop engaging newsletters and email campaigns to nurture leads and maintain customer relationships.
• Edit and create compelling video content to showcase Bridal Accent’s products and services.
• Identify and leverage new digital opportunities, including emerging social media channels, mobile platforms, and online forums.
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Build and maintain a strong online community by interacting with followers, responding to comments and messages, and encouraging user-generated content.

REQUIREMENTS:

• BSC/HND in a relevant field of study.
• Proven experience in digital marketing, with a track record of achieving measurable traction in past roles.
• Must provide a portfolio with references to previous works demonstrating success in digital marketing and community management.
• Strong knowledge of SEO strategies, content optimization, and social media algorithms.
• Proficiency in newsletter creation, email marketing, and video content editing.
• Knowledge of the fashion industry, preferably bridal or wedding-related.
• Ability to work independently and manage multiple projects effectively.
• Excellent communication and interpersonal skills.
• Experience in the bridal and wedding industry is preferred.

Eligible and interested applicants should send their portfolio that contains works particularly on these areas (Newsletters or Blogpost published, Video Creations done, SEO Optimization proof...).