Digital Marketing Associate at Octamile

About Your Role:

• At least 2 years proven experience in marketing and content creation
• Excellent writing, editing and verbal communication skills
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytic, Google Search Console, SEMrush, and keyword research tools)
• Strong understanding of digital marketing principles, including SEO, social media management and email marketing
• Ability to work collaboratively with diverse teams and stakeholders.
• A strong willingness to learn and grow.

About You:

• Develop and execute comprehensive marketing campaigns that effectively describe and promote our products
• Create engaging and relevant content including blog posts, case studies, newsletters, product sheets, email campaign, social media posts:
• Collaborate with Engineering, Product and Commercial teams to create succinct marketing materials that convey the value proposition of our products
• Measure and report on the performance of digital marketing campaigns, content and assess against goals (ROI and KPIs)
• Implement SEO best practices to maximize content reach and engagement across digital platforms.
• Analyze market trends and customer feedback to continuously improve our product positioning and content strategy.
• Engage with our online community across social media platforms and forums to foster positive relationships and promote brand loyalty.
• Strong computer skills - Excel, Powerpoint, Word
• Keep updated on industry trends, competitors, and market conditions to provide insights and recommendations