Digital Marketing and Social Media Manager at Prudential Estates Investors Network Limited

Location: Lagos (Remote)

Job Description

• If you live, breathe digital marketing and Social Media, we want to talk to you. We are looking for a Digital Marketing / Social Media Manager to develop, implement, expand followers on social network, track and optimize our digital marketing campaigns across all digital channels.
• This position is freelance / remote
• You should have a strong grasp of current marketing tools and strategies and be able to manage integrated digital marketing campaigns from concept to execution
• Digital Marketing Managers will work with the Director, supporting teams (such as programmers) and marketers to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media and blog presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies and developing original, engaging and innovative content for all social media channels and blog.
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• A flair for digital marketing with specific knowledge of Facebook's Business Manager and Google Analytics.
• A self-starter, you will have the ability and the desire for continuous learning and development, particularly keeping abreast of changeable social trends, innovations and best practices in social marketing and measurement.
• Ability to support with designing and creating visual content.
• Strong analytical skills and data-driven thinking and be able to measure and understand both social and Google Analytics metrics and how the social performance fits against the business strategy and goals.
• Deep understanding of how social media works and considerable experience of working with the following platforms- Facebook, Twitter, Instagram, Pinterest YouTube and LinkedIn.
• The ability to work to tight and conflicting deadlines in a fast-paced working environment whilst maintaining quality and accuracy of your work.
• Fluent English speaker with preferred fluency in one other language.
• Proven working experience in digital marketing
• Experience in setting up and optimizing Google Adwords campaigns
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A / B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Enthusiastic, energetic, flexible to change and motivated to achieve goals beyond what is required.
• Highly organised with the ability to plan and prioritise.