Digital Marketing and IT Specialist at Ramos Realty

Job Description:

• We are looking for a Digital Marketing & IT Specialist will be responsible for managing the company’s online presence, lead generation efforts, and supporting internal technology infrastructure.
• This role requires a blend of creative marketing skills and technical IT knowhow to drive property sales, maintain systems, and ensure seamless digital operations.

Key Responsibilities:

Digital Marketing (60%)

• Develop and implement digital marketing strategies to promote property listings, open houses, and brand awareness.
• Manage the company websites, update property listings on the website, and ensure SEO best practices to generate quality leads for all Markets
• Run and optimize paid ad campaigns on Google Ads, Facebook, Instagram, and LinkedIn.
• Oversee social media content planning, posting, and engagement to grow audience and lead conversion, in collaboration with the content team.
• Create and distribute email campaigns/newsletters using tools like Mailchimp, HubSpot, etc.
• Post regularly on the Instagram Community
• Monitor performance metrics (traffic, leads, conversions) using Google Analytics and prepare regular reports.
• Collaborate with sales agents to support marketing needs for individual listings and agent branding.
• Website Management and content creation
• Generate SEO content to ensure high traffic to the website.
• Recommendation and support of digital advertising initiatives ex. Owned social media campaigns.

IT Support & Systems (40%)

• Provide day-to-day technical support and information for office staff (hardware, software, networks), and assist in resolving issues
• Monitor and ensure the smooth running of networks/email/website and ensuring that users get maximum benefits from them, Monitor and troubleshoot issues related to property listing feeds
• Troubleshoot system and network problems, diagnosing and solving hardware or software fault
• Recommend and support the roll-out of new applications for the smooth running of the business.
• Manage and properly store digital access codes for safe retrieval, and resolve password issues.
• Maintain CRM systems (e.g., Salesforce, HubSpot, Zoho) and ensure agent adoption and data accuracy.
• Assist in onboarding process by setting up new employees with email, devices, and relevant access permissions.
• Manage company email system, data backup protocols, and cybersecurity practices.
• Organize and execute regular training for the team on IT/Cybersecurity related issues
• Coordinate with third-party vendors for software, hosting, and IT support as needed.
• Offer back-end support for company domain and hosting services
• Handle purchase, monitor, and renewal of domains and hosting
• Conduct routine server storage checks

LinkedIn page

• Own the execution of our LI strategy
• Ensure best practice and deploy relevant content to ensure the LI page presents a good image of the company
• Work with the content team to produce content (video/written) for company platforms
• Other responsibilities as assigned by Management, in relation to LinkedIn page.

Requirements

• Bachelor’s degree in Marketing, Information Technology, or related field.
• 4+ years of proven experience in a Digital Marketing and IT specialist, or similar role.
• Certified in digital marketing skills, proficient with digital marketing platforms (Google Ads, Meta Ads, SEO tools).
• Knowledge and experience in the deployment SEO/SEM best practices
• Familiarity with website CMS (e.g., WordPress, Squarespace), CRM systems, and email marketing tools.
• Solid understanding of IT fundamentals: networking, user support, hardware/software troubleshooting.
• Excellent communication skills, attention to detail, and ability to juggle multiple tasks.
• Graphic design, and website design knowledge and experience knowledge.

Desired Skills

• Google Ads or Facebook Blueprint certifications.
• Experience with marketing automation platforms.
• Familiarity with real estate CRMs and listing systems.
• Basic HTML/CSS knowledge.