(Digital) Marketing and Communications Associate at Kobo360

Who we are looking for.

• We are looking to hire an adept, resourceful, and dedicated Marketing and Communications Associate to join our team.
• The MarCom Associate will support our internal and external communications strategy, write and distribute publicity materials, manage communication channels, and coordinate promotional events.

Desired Attributes:

• Excellent verbal, written communication and presentation skills
• Must possess exceptional writing skills and be able to compose engaging and accurate content
• Understanding of communications, public relations, and marketing best practices
• Ability to think strategically and identify ways to improve communication efforts
• Must be resourceful and take initiative even when given minimal direction

You will:

• Write, edit, and distribute content, including publications, press releases, website content, promotional materials, speeches, and other marketing materials that communicate our activities, products, and/or services.
• Produce internal communications materials and engagement across a range of channels.
• Coordinate the design of promotional materials with the design team and distribute via online and offline channels.
• Ensure that all communications and marketing materials align with brand standards.
• Execute marketing campaigns on all channels.
• Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, analyze and report website analytics, pay-per-click (PPC) initiatives, and marketing campaigns.
• Maintain records of media coverage/mentions and collate analytics and metrics for quick decision-making.
• Maintain digital media archives including photos and videos
• Respond to media inquiries and perform media outreach to achieve brand placement in publications.
• Develop escalation protocols for managing communication crises, should they arise.

We're looking for someone who has:

• Bachelor's degree in any related field.
• Minimum of 2-3 years' relevant experience in a communications role.
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like WordPress
• Knowledge of SEO and Google Analytics
• Experience with marketing campaigns on social media
• Knowledge of any design software