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  • Posted: Sep 19, 2025
    Deadline: Not specified
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  • Riverbrand Energy is a key participant in international oil markets with a significant presence in the West African region, and direct access to major energy markets across Africa.
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    Digital Marketer

    Role Summary

    • We are looking for a results-driven Digital Marketer with proven experience in the hospitality and short-let industry to develop, implement, and manage online marketing campaigns that drive bookings, enhance brand visibility, and engage guests. The ideal candidate understands the unique dynamics of vacation rentals, Airbnb/short-let listings, and guest expectations, and can translate this knowledge into high-performing marketing strategies.

    Key Responsibilities

    Digital Strategy & Execution

    • Develop and execute digital marketing strategies tailored for short-let properties.
    • Plan, create, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other relevant platforms to maximize ROI.
    • Monitor trends and adjust campaigns to meet seasonal demands and occupancy targets.

    Social Media Management

    • Create engaging content showcasing properties, guest experiences, and brand personality.
    • Manage daily posting, stories, and reels on Instagram, Facebook, TikTok, and LinkedIn (if relevant).
    • Respond to online inquiries, comments, and reviews to build strong guest relationships.

    Content & Creative

    • Write compelling ad copy, blogs, and email campaigns focused on bookings and guest engagement.
    • Coordinate professional photoshoots and video content for property promotion.
    • Ensure brand consistency across all digital channels.

    SEO & Website Management

    • Optimize property listings for search engines (Airbnb SEO, Google My Business, website).
    • Track website traffic, analyze user behavior, and implement improvements for better conversion.

    Analytics & Reporting

    • Monitor KPIs such as occupancy rates, cost per booking, conversion rates, and ROI.
    • Provide monthly performance reports with actionable insights for management.

    Partnerships & Collaborations

    • Work with influencers, travel bloggers, and local businesses to promote properties.
    • Identify opportunities for cross-promotions and guest experience enhancements.

    Qualifications & Skills

    • Education: Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
    • Experience: 3+ years of digital marketing experience, with at least 1–2 years in hospitality, short-let management, or vacation rentals.
    • Strong knowledge of Airbnb/Booking.com marketing, digital advertising, and social media strategy.
    • Proficiency with marketing tools such as Google Analytics, Meta Business Suite, Canva/Adobe Creative Suite, Mailchimp, etc.
    • Creative thinker with strong copywriting skills and a keen eye for design.
    • Data-driven approach with the ability to analyze and optimize campaigns.
    • Strong communication, organization, and time management skills.

    Check how your CV aligns with this job

    Method of Application

    Please send an email to: oogundipe@riverbrandenergy.com

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