Digital Marketer at Patricia.com.ng

JOB RESPONSIBILITES

• Creating strategies to increase online traffic to the organization’s website.
• Strategically run paid adverts to develop excellent and seamless services for all brands.
• Review content calendar
• Excellently drive content with other teammates.
• Head content marketing, influence content marketing, digital marketing, and email marketing.
• Tracking the conversions and improving the percentages and numbers
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in social media and raise awareness
• Improving the user experience on the company’s website (Includes design, content and usability)
• Collecting and Evaluating customer feedback data
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake

JOB REQUIREMENTS

• Degree in marketing or any related field
• Proven working experience in digital marketing
• Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement