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  • Posted: Mar 30, 2023
    Deadline: Apr 30, 2023
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    County Finance Ltd provides a lending opportunity to help businesses and individuals access quick finances for their needs and investors to get better returns.
    Read more about this company

     

    Digital Marketer

    Job Description

    • Identify business opportunities & perform market research to determine new business leads and potential projects
    • Lead the planning and execution of the digital marketing strategies to promote County Finance products and services to customers.
    • Manage County Finance social media platforms and create digital marketing campaigns.
    • Help to create and support marketing content for social media purposes (e.g., briefs, banners, blog posts, Infographics)
    • Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
    • Conduct regular audits for social media and website marketing performance.
    • Track marketing metrics and analyze digital data to measure marketing success.
    • Manage online customer acquisition and retention programs including SEO, email, affiliate, graphics and social marketing.
    • Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.
    • Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
    • Perform keyword research in coordination with County Finance business objectives to optimize existing content and uncover new opportunities
    • Work with the sales team to coordinate marketing campaigns.
    • Prepare emails and newsletters to send to current and potential customers.

    Requirements

    • Candidates should possess a Bachelor's Degree with 2-3 years experience.
    • Efficient use of CRM software
    • Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
    • Working knowledge of HTML, CSS, and JavaScript development and constraints is an added advantage.
    • Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console)
    • Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing

    Method of Application

    Interested and qualified candidates should send their Resume or CV to: careers@county.ng with the Job Title as the subject of the email.

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