Digital Engagement Officer at Guinea Insurance plc

Job Overview:

• You will be responsible for producing high-impact visual designs and implementing the company’s digital and social media strategy.
• A core mandate of this role is the creation of visually engaging content tailored for various platforms to support brand storytelling, audience engagement, and campaign objectives.
• You will also develop and execute a structured content plan across all digital channels, grow and engage target audiences, and drive visibility in line with our business goals.

 Core Responsibilities:

• Create high-quality, visually compelling graphic content for daily social media use
• Manage all social media platforms - posting, engaging, and responding to comments and queries in a timely manner
• Track, analyze, and report content performance using platform analytics tools
• Drive consistent follower growth, engagement, and brand visibility
• Monitor trends and initiate timely follow-ups such as post sharing, mentions, and interaction boosts
• Support general operations of the Unit, including coordination of content calendars, campaign execution, and internal communication support

 Requirements:

• A minimum of a Bachelor’s Degree or HND in Mass Communication, Marketing, Digital Media, Fine/Applied Arts, Graphic Design, or any other relevant field
• 2–4 years proven experience in graphic design, social media management, or digital engagement
• Proficiency in design tools such as Adobe Photoshop, Illustrator, Canva, CorelDRAW, etc.
• Familiarity with social media management tools (e.g., Meta Business Suite, Buffer, Hootsuite)
• Strong communication and writing skills
• Ability to work under pressure, meet deadlines, and multitask efficiently