Digital Content Consultant at SystemTrust Limited

Role Summary

• The Digital Content Consultant will be responsible for planning, executing, and optimizing digital content/marketing strategies across multiple channels to increase brand visibility, customer engagement, and lead generation with a focus on business growth.
• This role is ideal for a marketing professional with strong execution skills and strategic thinking, ready to take ownership of the company’s digital growth.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business and revenue goals.
• Manage and grow the company’s presence across social media, website, and digital advertising platforms.
• Plan, create, and oversee content for websites, blogs, email campaigns, social media, etc.
• Optimize digital content and campaigns using SEO, analytics, and performance data.
• Manage lead-generation campaigns and support the sales pipeline with qualified digital leads.
• Track, analyze, and report on campaign performance, ROI, and key marketing metrics.
• Collaborate with internal teams to ensure consistent brand messaging.
• Stay current with digital marketing trends, tools, and clean-energy market insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, or related field
• 2–5 years of relevant experience in digital marketing, content strategy, or marketing consulting
• Proven experience with SEO, social media marketing, email marketing, digital advertising, etc.
• Strong content development, copywriting, and storytelling skills
• Experience using analytics tools (Google Analytics, Meta Ads Manager, LinkedIn Ads, etc.)
• Ability to translate technical clean-energy solutions into clear, compelling marketing messages
• Strong analytical, creative, and problem-solving skills
• Experience in clean energy, technology, B2B services, or infrastructure sectors is an advantage.