Diagnostic Centre Marketer at Lagos Executive Cardiovascular Centre

Job Summary

The Diagnostic Centre Marketer is responsible for driving the growth of the diagnostic centre by promoting its laboratory, imaging, cardiac, and specialized diagnostic services. The role involves developing strategic partnerships, generating referrals, increasing client acquisition, and strengthening the centre\'s brand presence among healthcare providers, corporate organizations, HMOs, and the general public.

Key Responsibilities

• Develop and execute marketing and business development strategies to increase utilization of the diagnostic centre\'s services.
• Build and maintain relationships with hospitals, clinics, specialist practices, general practitioners, HMOs, corporate organizations, NGOs, and other referral partners.
• Conduct regular client visits to generate referrals and business opportunities.
• Promote the centre\'s diagnostic services, including laboratory, radiology, cardiac diagnostics, wellness packages, and preventive health screenings.
• Prepare proposals, quotations, and service agreements for corporate clients and partners.
• Identify new markets and business opportunities to expand the centre\'s customer base.
• Coordinate health awareness campaigns, medical outreaches, and promotional events.
• Organize presentations and product/service demonstrations for prospective clients.
• Monitor competitors\' activities, market trends, and customer needs to inform business strategies.
• Ensure prompt follow-up on leads and maintain strong client relationships.
• Maintain an accurate database of prospects, referrals, and existing clients.
• Prepare weekly, monthly, and quarterly business development reports.
• Collaborate with clinical and operations teams to ensure excellent customer experience and service delivery.
• Achieve assigned sales, revenue, and client acquisition targets.

Qualifications

• Bachelor\'s degree or HND in Marketing, Business Administration, Healthcare Management, Public Health, or a related field.
• Professional certification in Marketing, Sales, or Business Development is an added advantage.

Experience

• Minimum of 3–5 years of experience in healthcare marketing, business development, medical sales, or diagnostics marketing.
• Experience marketing laboratory, radiology, diagnostic imaging, or hospital services is highly desirable.
• Proven track record of achieving sales and business development targets.

Required Skills & Competencies

• Strong business development and sales skills.
• Excellent communication, presentation, and negotiation skills.
• Relationship management and networking ability.
• Customer-focused with a strong service orientation.
• Proposal writing and contract negotiation skills.
• Strategic thinking and market analysis.
• Ability to work independently and meet targets.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Good organizational and time management skills.
• Knowledge of healthcare services and referral systems is an advantage.