Deputy Regional Branch Manager at Simba Group

Job Summary

• The Deputy Regional Branch Manager will drive overall business performance for the 2-Wheeler and 3-Wheeler segments.
• The role combines commercial strategy, people leadership, and operational execution to ensure consistent revenue growth, profitability, and market share expansion.
• It requires a deep understanding of the automotive value chain, dealer management, and regional market dynamics.

Key Roles / Responsibilities
Business Growth & Revenue Management:

• Develop and implement business strategies to achieve regional sales, volume, and profit targets for 2W/3W products.
• Analyze market trends, identify growth opportunities, and expand market presence through effective dealer and channel management.
• Ensure efficient product mix and inventory planning to meet market demand and reduce stock-outs or overstocking.

Dealer & Channel Development:

• Lead dealer acquisition, onboarding, and performance management to ensure network productivity.
• Build strong partnerships with dealers, distributors, and fleet customers to drive loyalty and retention.
• Monitor dealer operations to ensure compliance with brand standards, sales processes, and customer satisfaction benchmarks.

Team Leadership & Performance Management:

• Lead, coach, and motivate the regional sales and service teams to deliver on business objectives.
• Build capability within the team through regular performance reviews, coaching sessions, and skill development initiatives.
• Foster a culture of accountability, teamwork, and continuous improvement.

Market Intelligence & Competitor Analysis:

• Conduct regular market assessments to understand competitor activities, pricing, and emerging trends.
• Provide insights and recommendations to leadership for tactical and strategic business decisions.

Operational Excellence & Customer Focus:

• Ensure end-to-end coordination between sales, after-sales, and supply chain to deliver a superior customer experience.
• Oversee timely resolution of customer complaints and ensure alignment with service quality standards.
• Monitor and manage credit, collections, and other key operational metrics for financial sustainability.

KPIs / Success Metrics

• Achievement of regional sales volume and revenue targets (%) for 2W/3W products.
• Growth in regional market share versus prior period and competitors.
• Dealer network growth, productivity, and satisfaction scores.
• Gross margin/profitability performance against budget.
• Inventory turnover and stock-out/overstock incidence rate.
• Collections efficiency and reduction in overdue receivables.
• Customer satisfaction and complaint-resolution turnaround time.
• Team retention, capability-development completion rate, and engagement scores.

Requirements & Qualifications

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field; an MBA is an advantage.
• 8–12 years of progressive experience in sales/commercial roles within the automotive, 2W/3W, or FMCG distribution sector, including at least 3 years in a regional or senior leadership capacity.
• Proven track record of managing dealer/distributor networks and delivering revenue and market share growth.
• Strong people-management experience, including leading and developing sales teams.
• Solid understanding of P&L management, credit control, and inventory/stock management.
• Proficiency with CRM/ERP systems and sales performance reporting tools.
• Willingness to travel extensively within the Lagos region and beyond as required.

Key Competencies:

• Strategic thinking with a strong execution focus.
• Strong stakeholder management and communication skills.
• Entrepreneurial mindset with a hands-on approach to problem-solving.
• Data-driven decision-making and financial discipline.
• Ability to thrive in a fast-paced, results-oriented environment.