Mikano, with her new technology, skills and experience coupled with the high-tech latest modern machines acquired has been in the forefront of manufacturing and assembling of generating sets in the world.
Vision.
To be recognized as the leading solution provider and a preferred partner in the electrical, mechanical, steel fabrication and general civil w...
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Develop and execute CRM strategy for Motors (passenger, commercial) and Power (generators, lighting).
Implement customer lifecycle programs: acquisition, nurturing, conversion, retention, and loyalty.
Ensure CRM aligns with sales, aftersales, service, and marketing objectives.
Manage lead capture from digital, showroom, eld sales, and partners.
Track lead-to-sale journey and improve conversion rates.
Work closely with sales teams to enforce lead response SLAs and reporting discipline.
Build and maintain a centralized customer database across Motors and Power.
Segment customers by industry, usage, eet size, value, and life cycle stage.
Use insights to personalize campaigns and communications.
Plan and execute CRM campaigns (email, SMS, WhatsApp, call center).
Run targeted campaigns for: Test drives and vehicle offers, Generator sales and maintenance contracts, Aftersales service reminders and parts promotions, Measure performance and optimize continuously.
Improve service retention, parts sales, and warranty engagement.
Implement service reminders, maintenance programs, and loyalty initiatives
Improve service retention, parts sales, and warranty engagement.
Implement service reminders, maintenance programs, and loyalty initiatives.
Reduce churn and increase customer lifetime value.
Build dashboards for: Lead source performance, Conversion rates, Sales attribution, Customer retention and repeat purchase
Provide actionable insights to leadership.
Manage CRM platforms.Integrate CRM with website, call center and ERP system
Ensure data quality, governance, and compliance.
Work with Sales, Marketing, Aftersales, Call Center, and IT teams.
Train teams on CRM usage and customer journey best practices
Leads from new media channels, Inuencer campaign ROI
Activation-driven pipeline, Engagement quality (not just reach)
Brand relevance among target audiences, Contribution to showroom traffic & inquiries
Qualications & Experience
7–10+ years in CRM, preferably in: Automotive (OEM or dealership) preferably Power (solutions/generators) preferably Nigerian market experience.
Proven success improving lead conversion, retention, and CRM adoption.
Previous experience using CRM systems (Salesforce, Dynamics365, HubSpot, Zoho)
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